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Hello Matt Proudfit
How are you? I am impressed by your email.
If it is not a secret, what data feed company did you choose now?
Please, drop me a line.
Thanks,
IK
----- Original Message -----
From: "Matt Proudfit" <mproudfit@xxxxxxxxxxx>
To: <omega-list@xxxxxxxxxx>
Sent: Wednesday, February 20, 2002 10:44 AM
Subject: Letter sent to eSignal
> I received a letter from eSignal asking me to come back. Here's
what I sent
> them...
>
>
>
> February 20, 2002
>
>
>
> Scott A. Johnson
>
> eSignal
>
> 3955 Point Eden Way
>
> Hayward CA 94545
>
>
>
> Dear Mr. Johnson
>
>
>
> I received and read your letter (attached) inviting me to come back
to
> eSignal. As a long-time customer (first with BMI and then with you
when you
> acquired BMI) I wrote many letters to your company alerting you to
poor and
> unresponsive customer service, rate increases without corresponding
benefit
> increases, and the company's cavalier attitude of "We're the only
game in
> town." The six letters I've sent you over the years each warn of
your
> company's potential demise as soon as a competent competitor comes
along.
> Well, guess what? Something better came along.
>
>
>
> eSignal took a good thing (BMI) and ran it into the ground. I
struggled
> through years of your excuses like "Yes we changed our data
structure. No,
> we gave you no warning. Call Omega, it's their problem now." I'm
not
> struggling with you any longer. I have paid you way too much money
for too
> long to continue to put up with your poor service.
>
>
>
> When I called to terminate my account with you, an account that had
been
> with you continuously since 1993, do you know what your service
> representative said when I cancelled? Not "What can we do to keep
you?"
> Nothing like "I see you've been with us for a long time. Is there
something
> we could do better to keep your business?" Not even a "I'm sorry
we're
> losing you." I heard none of that. What I did hear when I told
your rep to
> shut me off was a cheerful "Thanks!"
>
>
>
> I believe that someday your business will be used as a teaching case
in
> business schools as a model of how to destroy a moneymaking machine.
>
>
>
> I've returned your invitation. I won't be needing it.
>
>
>
> To quote your customer service rep, "Thanks!"
>
>
>
> Matt Proudfit
>
> Ogden Utah
>
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