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D,
You are working under the auspices that all marketing is bad. Think
about all the products you do enjoy that do spend money on
marketing, and you will see what I mean.
I stated it earlier but perhaps it got buried. If you combine a
quality work ethic with top-notch marketing, you are ultimately
going to end up ahead of the competition that relies only on good
marketing.
The natural tendency is to hate marketers. I understand this. I also
hate most marketers. I am not that type of marketer. I specialize in
customer relationship management (CRM). This means I believe the
real money is to be made by actively listening to customers to find
out what their needs are. I don't believe in trying to sell
something the customer does not really need. This is where the easy
$$$ is anyway, from a marketing perspective.
I have little time to educate everyone here. I guess -- fill out my
feedback form and we'll talk about it further ;-)
~Brian
--- In amibroker@xxxxxxxxxxxxxxx, "dingo" <dingo@xxxx> wrote:
> You need to lower you cannon there duude!
>
> AB is a 2 man shop and only recently the second was added. TJ is
unique and
> he's not an empire builder. If TJ were to take your advice ( and
this is
> IMHO ) and do some "marketing" then he'd discover (just as the
marketing
> types at Equis have) that the way to riches is not by having the
best or
> fastest or most realiable or most feature rich or most supported
product
> out there. Its by having software that looks good in the box and
looks good
> when you put up a graph and appeals to the person that's new to TA
and
> want's to have what everyone else has - only to realize
months/dollars later
> that the slick solution he bought isn't going to make him rich by
the end of
> next month. He then gives up and puts his shiny box on the shelf
and goes
> and sets up a bidness on eBay selling junk out of his attic.
>
> That's the way to make lots of money in the TA software bidness -
target the
> great unwashed and rake in the gold.
>
> Thankfully, TJ is old school and doesn't believe in that crap. He
still
> believes in quality, service, etc. That's why he's got a devoted
customer
> base that has grown slowly over the past n years and he seems
satisfied with
> that. And I for one am grateful he doesn't do any marketing
studies.
>
> d
>
>
>
> _____
>
> From: Brian [mailto:brian@x...]
> Sent: Tuesday, April 20, 2004 10:25 AM
> To: amibroker@xxxxxxxxxxxxxxx
> Subject: [amibroker] Re: IQFeed plugin version 1.5.1 released
>
>
> Tomasz,
>
> I've worked with a few companies that have been around for close
to
> 100 years, and they still like to do things "the old way." Their
> marketing reflects this fact, as well (they have very little
> marketing budget). They rely heavily on word-of-mouth, which is a
> form of branding.
>
> blah, blah, bah.
>
> come rolling in. Just let me know.
>
> Thanks,
>
> Brian
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